Urban Driftwear
How we redesigned a streetwear brand's online store to increase revenue by 89%.
Project Overview
Urban Driftwear is a streetwear fashion brand targeting urban youth with high-quality, trendy clothing. They came to us with a basic store that didn't match their premium product quality and needed a complete redesign to elevate their brand perception and improve the mobile shopping experience.
The Challenge
Urban Driftwear had a basic store that didn't match their premium product quality. They faced several challenges:
- Generic template design that failed to communicate their unique brand identity
- Poor mobile experience despite 70% of their traffic coming from mobile devices
- Complicated navigation that made it difficult to find specific products
- Slow loading times that led to high bounce rates and abandoned carts
Our Solution
We completely redesigned their Shopify store with a focus on typography, layout, and mobile experience. Our comprehensive solution included:
- Custom theme development with a focus on urban aesthetics and brand identity
- Mobile-first design approach to ensure a seamless experience on all devices
- Advanced filtering and search functionality to help customers find products easily
- Performance optimization to improve loading times and reduce bounce rates
- Size guide integration to reduce returns and improve customer satisfaction
- Lookbook feature to showcase outfit combinations and encourage multiple purchases
Key Features
Interactive Lookbook
Visual lookbook that showcases complete outfits and allows customers to add all items to cart with one click.
Advanced Filtering
Intuitive filtering system that allows customers to quickly find products by style, size, color, and price.
Size Guide Integration
Interactive size guide with measurements and fit recommendations to help customers choose the right size.
The Results
The redesigned Urban Driftwear website launched to immediate success, significantly improving key performance metrics. The results after the first 3 months included:
These impressive results have continued to improve over time as we've implemented ongoing optimizations based on user behavior and analytics data.
"Didn't expect this level of quality tbh. The design, layout, even small details like font pairings and mobile view — everything just clicked. Store looks and feels high-end. Worth every penny."
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